We are committed to building trust with the customer and earning that trust every day.Ĭynopsis: How has AccuWeather pivoted to adapt to the evolving landscape?ĭokes: We have worked to better understand how viewers consume information generally – and then develop tools and content to meet them where they are. AccuWeather has done a great job of that on a variety of platforms, developing a passionate audience of nearly 2 billion people.

It’s on us to develop powerful programming that’s not just accurate and personalized, but also includes dramatic footage and engaging content that keeps viewers wanting more. The reality is, people have infinite options – from digital and social media content to OTT and skinny bundles. John Dokes: The biggest challenge for the industry is how quickly viewers are changing the way they engage with and consume content. Dokes talked to Cynopsis about evolving audience behavior, digital tools – and all that jazz.Ĭynopsis: What are the biggest challenges facing the industry right now? John Dokes, recently promoted to Chief Content Officer and President of AccuWeather Network, is leading the company’s aggressive move into content creation.

Accuweather not working 2019